Dragnet: The Big Jolt

or Chesterfield. Chesterfield, first cigarette in America to give you premium quality and both regular and king size brings you dragmen. Ladies and gentlemen, the story you were about to hear is true. The names have been changed to protect the innocent. You're a detective sergeant. You're assigned a juvenile division. You get a call from a high school principal. A young boy has caused a near riot in his

classroom. Your job? Investigate. Here's what the nation's press has had to say about King size Chesterfield. US tobacco journal says Boston dealers and jobbers reported this new companion of the regular size is sweeping the market in sales and stocks cannot be replaced fast enough. The Wall Street Journal said a wholesaler says the problem

isn't selling them. It's getting enough to meet the demand dealers And all over the country tell us no product they ever handled has grown so fast in so short a time as King-sized Chesterfield's. King-sized cigarettes give you quantity.

But only Chesterfield King-sized gives you quantity plus quality, premium quality. Chesterfield King-sized contains tobacco's of better quality and higher price than any other King-sized cigarette. Of course it's the same fine tobacco as in regular Chesterfield.

In fact, the only difference between Chesterfield king's eyes and Chesterfield regular is that the king's eyes is larger, contains more of these same tobaccos, enough to give you a 21% longer smoke, yet costs very little more.

So remember, Chesterfield is the first to give you premium quality in both regular and king size. By them, either way you like them, Chesterfield gives you the best possible smoke, much milder Chesterfield. Dragnet, the documented drama of an actual crime.