The Gunmans Brand

Bob's the greatest name in cereals present WILD BILL HICKOCK! Hold on to your hats and gallop along with Guy Madison as Wild Bill Hickock and his pal Jingle's which is me and the divine. We got another rootin' tootin' Wild Bill Hickock Adventure Story for ya.

From that famous talkin' cereal, Kellogg's Rice Crispies. Snap, crackle, hop! Today Kellogg's Rice Krispies, the world's only talking cereal, brings you Wild Bill Hickock, transcribed in Hollywood and starring Guy Madison as Wild Bill, and Andy Devine as his pal Jingle's.

In just 30 seconds you'll hear the exciting story of the Gunman's Brand. Hey, know what happened to me this morning kids? I thought I was all out of Kellogg's Rice Krispies. Where was I all set for a big bowl of fresh, delicious rice crispies, and I couldn't find them because somebody at my house forgot to put the box back in the right place.

Sure had me worried for a minute, so I'm reminding you to tell your mom never to run out of Kellogg's Rice Krispies, kids. It's a terrible disappointment when your ears are all tuned up to hear snap, crackle, and pop.

There's nothing can take the place of Kellogg's Rice Krispies. One of the most colorful chapters of the Old West was the story of the big cattle drives. Before the railroads and highways opened up the country, all cattle were rounded up and driven hundreds of miles over dusty trails to market or to the railhead.

It was on one of these trips that United States Marshal Wile Bill Hickock and his big deputy jingles ran into the adventure of the Gunman's Brand. Joker, slow down now. Joker's anxious to get the cattle drive started, Jingle.