Fire Fighters: Promotion and Audition Material

Stand by, here it comes! Attention, all districts, move in immediately. A fire alarm fire. That's it, boys. Let's roll! Let's go! Fire fighters! Fires and fire stories make front page reading in your newspaper. It is with this thought in mind that firefighters has been developed as a transcribed open-end radio series.

After much firefighting research and study of children's listening habits, listening habits, it is our belief that we have in firefighters a program of multiple purpose. It holds the youngster's attention with an exciting factual dramatization of a fire-department in action.

It pounds equally hard on the theme of fire prevention. Firefighters embodies all of the zip of a good adventure story, yet it performs a very important public service. This series has captured the excitement, action, and suspense of firefighting in any sizable American city. It has been transcribed so that the greatest number of stations and

sponsors may use firefighters at the lowest possible cost for talent and production. And now, let me introduce Fire Chief Cody to tell you more about it. We believe sincerely that firefighters represent the number one opportunity today for local and regional radio advertisers to reach that great consumer market that is influenced by juvenile

listeners. In your campaign for public acceptance of your product or service, you can count on firefighters to build and hold an audience, to show proof of purchase, and to create lasting goodwill in the community. Any questions? Yes, Chief. Are firefighters stories factual? Yes, they are actual experiences, accounts of firefighting incidents they country over.

Drummertide's firefighting procedure is just as factual as incident advice and research will permit, while as firefighters a daily or a weekly feature. Each episode is 15 minutes in length and they've been planned and recorded for broadcast five times a week, Monday through Friday, plus an optional program for live broadcasts on Saturdays. Now this live program is called