Dangerous Round-up

Kellogg's the greatest name in cereals presents... WAAAAAAAT! Your hat's in gallop along with Guy Madison as Wild Bill Hickock and his pal Jingle's which is me, Handy Divine. We got another rootin' tutin' Wild Bill Hickock Adventure Story for ya.

From that famous talkin' cereal, Kellogg's Rice Crispies. Snap! RACKLE! PUP! PUP! PUP! Today Kellogg's Rice Crispies, the world's only talking cereal, will bring to Wild Bill Hickock, transcribing Hollywood and starring Guy Madison as Wild Bill, and Andy Devine as his pal Jingle. In just 30 seconds you'll hear the exciting story, Dangerous Roundup.

Wranglers, how do you like to hear some happy talk at breakfast time tomorrow? Then what you want to do is pour yourself a big bowl full of Kellogg's Rice Crispies with milk or cream. No sooner does the milk touch the Rice Crispies and they start their happy snap, crackle pop. That's the way they tell the folks how fresh and crisp they are. Fresh and crisp,

through and through because they are tumble-toasted in Kellogg's special rotary ovens. Tomorrow more than half Kellogg's rice crispies, the world's only talking cereal. One of the big builders of the Old West was the cattle business, and the times it was a hard and dangerous business. The United States Marshal Wahl Bill Hickock and his big deputy

Jingle's had one of their greatest adventures with the tough long-horned steers and the tough men who rode herd on them. That was the time of the dangerous round-up. I just want to keep out of his way! Oh! Get a rope on him! I'm trying! There!

Holding out, Jingle! And he been in the chute, Jingle's! That old critter's been running the reins for four years and never been branded. Yeah, never thought we'd Get close enough the brand-in. Wheee! He's a tough one.