Livin Lightning

Kellogg's the greatest name in cereals presents... WHAAAAAAAT! ...on your hats and pants for those Kellogg's sugar pops. Cause here comes Guy Madison's Wild Bill Hickock, and his pal Jingle's which is me, Andy Devine. We've got another rootin' tootin' Wild Bill Hickock adventure story for ya.

From the cereal you can eat out of the bowl or out of the box, the cereal with the sweetin' and all ready on it, Kellogg's... SUGAR POP! Today Kellogg Sugar Pops, the serial with the sweet man already on it brings you Wild Bill Hickock, transcribed in Hollywood and starring Guy Madison as Wild Bill and Andy Divine as

his pal Jingle. In just 30 seconds you'll hear the exciting story, Live in Lighten. A package of Kellogg Sugar Corn Pops sure comes in handy when you're sitting around listening to the radio or watching TV or most any other time for that matter.

Yes, sir, whenever you've a hankering for a sweet treat, that's the time to reach for your box of sugar corn pops and pop a few of those ready, sweetened nuggets of corn in your mouth.

There's swell for breakfast too with a little milk or cream, and you never need sugar, because the sweetened is already on them. They're shot with sugar. Kellogg's sugar corn pops. Rick Gobi and his son, Skip, counted United States Marshal, Wild Bill Hickock and Tingles as two of their best friends in the West.

Skip wasn't yet a man in years, but he had plenty of sand for his 16 summers and the adventure that brought him shoulder to shoulder with wild Bill and Jingle's proved that boy to be living lightning.