North of Thirty Eight

Now we present Herbert Marshall as the man called X, the Saturday Night feature on NBC's 5-Show Festival of Comedy, Music, Mystery and Drama, brought to you by Kester Field, the only cigarette that combines mildness with no unpleasant aftertaste, a cigarette that brings you Bing Crosby and Bob Hope, by RCA Victor, world leader in radio first in recorded

music first in television and by the makers of Anasin for fast relief from pain of headache, neuroitis, neurogea. Herbert Marshall as the man called X. Wherever there is mystery, intrigue, romance, in all the strange and dangerous places of the world, there you will find the man called X.

Whoa, hold everything. Here's a couple of old friends. Now here's Chester Feels' answer to Cyrano de Bergerac. Bob Hope. I'd top easy dad, but we only have a minute here to sell Chesterfield. Okay, well let's get to it.

Better tasting Chesterfield is the only cigarette that combines for you mildness with no unpleasant aftertaste. No mildness is a sense to prove. You just make the Chesterfield mildness test. You know, open a pack and enjoy that mild aroma.

Then smoke them and you'll know that Chesterfield's a mildness. And Chesterfield leaves no unpleasant aftertaste. That fact has been confirmed by the country's first and only cigarette taste panel. So make our cigarette your cigarette.

The reasons go together like this. Chesterfield, Chesterfield always takes first place. That milder mild tobacco never leaves an aftertaste. So open a pack, give me a smell, then you'll smoke them. Over most of the earth at this time of year, men begin looking forward to the end of winter.

Begin sniffing the air for the first faint signs of spring. Much too early they begin repairing crowdrabs, pouring over seed catalogues, planning vacations, and longing for the joy and freedom of an outdoor summer. Or at least they did these things in times gone by, in the years before North Korea.