Gilligan (commercial, 1974)

When the firm of Hanegan, Flanagan, Flanagan, Mulligan, and Finnegan merged with Gilligan, Brannigan, Coligan, and Logan. They had a problem. After you, Mr. Hanegan? No. After you, Mr. Brannigan. Even though they had a big new name, they had a very small office. Too small for a copier with an automatic sorter.

Flanagan, Mulligan, Finnegan, Gilligan, Flanagan, Coligan, and Logan. Hinegan, Flanagan, Mulligan, Finnegan, Gilligan, Brannigan, Coligan, and Logan. Or was that Gilligan? Then Xerox came out with their 3,400 small copier. Not only did it have a self-diagnostic system and a document feeder, it had an automatic sorter that could put together as many as 15 sets of copies

of up to 50 pages each, and it did it all in a small amount of time and a small amount of space. Which made Hannigan Flanagan, Mulligan, Phinegan Gilligan, Brannigan, Kelligan, Logan, and no Roark. Very happy.

All light bulbs look pretty much the same, including the remarkable new Duralite X-2500. But there's more to a light bulb than meets the eye, like staying power. Most 100 watt light bulbs are built to last about 750 hours. Some, even 1500.

Look, the Duralide X 2500 lasts longer, 1000 hours longer, 2500 hours. The Duralide X 2500, wherever quality lighting is sold.