Cap'n Crunch Treasure Chest (commercial, 1966)

Is this the right treasure chest, Captain? Open it up, Alf. And we'll see if it's got everything, the one on the back of my cereal's got, the one you can send for me, hearties. It's got a slot, like a bank.

Just like the chest in the Captain Crunch package. The padlock really works. And this buried treasure map... Hi, it's a secret compartment. And this is really a bowl and spoon for Sugar Sweet Captain Crunch cereal.

That stays crunchy, even in milk. It's even got pirate coins. It's just like the one in the package. Or so, a real pirate kid? Not like the one in the package. The John L. Ford!

Anyone can send for a treasure chest, John. Justin, 75 cents. Like it says on the package. You want to get a package today, mateys? If you dig these chests, the way John does.