Cap'n Crunch & Wild Man Borneo (commercial, 1965)

Now here it is. According to this map, we should be able to capture the wild man of Borneo right here. How can happen? What's the most appealing, crunchy, irresistible thing you know? Captain Grunge cereal!

Right, and that's how we capture the wild man. First, I fill a bowl with this new sugar sweet cereal that's made really crunchy. Mmm, then I pour on the milk. But suppose the wild man doesn't show up right away.

Never fear! Captain Crunch stays crunchy, even after you pour on the milk. Somebody's coming! Quack! Quack! And he ate all the Captain Crunch. Well, I'm afraid we'll never get the wild man of Borneo now.

And he'll never get to taste the new Captain Crunch cereal. And that's what makes me so wild!