Rice Chex (commercial, 1963)

Hooray, hooray, hooray! Step right up ladies and gentlemen and see the greatest movie of all time. The cheques story. The fascinating saga of wheat cheques, rice cheques and corn cheques. The bite-sized cereals in the cheque aboard packages.

Yeah. Hey man, Mr. I'd sure like to see that. Well, you're on fella. No, no, not here. Over here at the machine. Oh yeah? Now, which of these three fascinating movies would you like to see first?

Well, let's see how about the rice cheque. Great choice. Step right over there. Put your peepers in the eye piece there. Now what do I do? Turn the crag, sir. Oh, yeah. Now, you'll notice that rice cheques consist of light little waffles and toast and rice.

Each one has a criss-cross construction that lets the milk go cream circulate and percolate through each and every check. Let the milk and sugar get in. Let all that indescribable rice cheques flavor get out.

And rice cheques special construction keeps it crisp and crunchy right down to the bottom of the bowl. Well, gosh, that was a very exciting move. Well, I thought you'd like it. Except for one little thing.

What's that? Why did they fool with a plot? The plot. We see now in the book, the milk goes on first and then the sugar. In the book, that's right. I remember that. And besides that the bowl was bigger and there were more checks and less milk.

That was in the second chapter. I remember that. But Hollywood wouldn't have to rewrite the whole thing.