Cheerios (commercial, 1951)

poor peggies in trouble. Another bad report card. Yet parents and teachers both think she's bright. What's wrong? It could be the child's breakfast this morning. Children need the right kind of breakfast to be alert and active.

Yet a recent survey among 41,000 school children showed that only one out of four went to school with a good breakfast. But, Doctor, how can I be sure my children eat the right breakfast? University tests show that a breakfast such as Cheerios, with milk, fruit, and buttered toast is nutritionally complete.

It's no wonder doctors feel this way. Cheerios is made from nutritious oats, contains vitamins and minerals your children need for healthy nerves, good red blood, sound, teeth, and bones. It's ready to eat, and youngsters like Cheerios' different taste and shape.

Give your children the right start tomorrow. Give them a Cheerios breakfast.