Fruit of the Loom (commercial, 1996)

Remember when sweat and teas were just for gym? These days people live in them. Kerry got marketing manager fruit of the loom. We talk to consumers all the time. They've always want to look great.

They want to get stains out of their clothes and keep their colors bright. We trust tight and bleach. New intensified tight with bleach ultra-2. It's activating a bleaching system removes many tustains better than leading regular detergents and still helps keep colors bright.

When you've got as many bright colors as pretty as long, you want them to stay looking good. Tight with bleach ultra-2. It's got to be clean. It's got to be tight. couch potato athlete we want to get the consumer what they want