King Vitaman cereal (commercial, 1970)

I wonder who could be knocking at this hour. Me, that's who. Oh, dear. It's the blue baron, your majesty. Yes, King Vitaman. I'm here to capture your golden treasure. I didn't think it was a social call, or what do you think, Sir Cravener?

You give him the treasure of fire. My golden treasure. You mean my whole supply of King Vitaman cereal? Those sugar, sweet little golden crowns, crisp and crunchy. Every bowl full of the whole day's worth of vitamins and iron.

I can't do it then. Then what is your command fire? Open the front gate. But you just said, I'll ride it open the back gate too. He did it! I'll live King Spider-Man. Oh, I will. I will as long as I keep eating this.

King Spider-Man cereal. A royal treat from Quaker. It legally is.