Lucky Strike Cigarettes (commercial)

What to do. And how to do it. Mr. Morgan! Friends, it's certainly true that when you smoke, you want smoothness, mildness, and deep-d Sheet-Doll enjoyment. And that's precisely what you'll get, with every lucky strike you like, because there's never a rough puff in a lucky.

Just think of that, friends. Lucky's are always smooth, mild, and mellow, every puff of the way, For you see it takes fine tobacco to make a fine cigarette and L.S. M.F.T., Lucky Strike means fine tobacco. Now fine tobacco costs more and Lucky's pay more. That's right, Lucky's paid millions of dollars more than official parity prices to get right, mellow tobacco

for your Lucky Strike. Just listen for a moment to what the tobacco experts say about the kind of leaf Lucky Strike buys. Take Mr. L. Garland Griffin, the tobacco auctioneer from Clark'sville, Virginia, who recently said, all in all I've sold over a hundred million pounder tobacco.

And season after season I've seen Lucky Strike buy finder back up. Prime, rightly, the kinder tobacco for downright good smoking. Haft smoke lucky's regularly for fourteen years. Now there's a tip for your friends from a man who really knows tobacco.

So for your own deep down smoking enjoyment, light up a lucky. You'll agree with the tobacco experts, with the millions who choose Lucky's for a finer milder, smoother smoke. Yes, buff after-