Do People Really Listen to Radio Commercials?

But do you think people listen to radio commercials as much as they do television commercials? Maybe more so. How do you figure that? Well, in television, your tube goes black for a minute just before the commercial comes on.

Yeah? That serves as a warning device to millions of people that they have a split second to get out of the room. You never thought of that? And radio, an advertiser can just sort of sneak up on you without any warning.

Uh-huh. I mean, you haven't noticed your car radio suddenly fading to black before the commercial ever. And not recently, no. But can't you still walk out when the radio commercial comes on? Not at 60 miles an hour.

Hmm. Okay. But do you think you can really make me pay attention to a radio commercial? I just did.