Viceroy Cigarettes (commercial, 1960s)

Sky up above the river below. It's a rocky old trail all the way. Then a viceroy smoke for the taste that's ripe. Ride any time of the day. This is the good taste you always get when you smoke the viceroy way.

Because the viceroy taste is the taste that's ripe. Ride any time of the day. Viceroy is the filter cigarette blended with natural flavor freshness to enrich and improve true tobacco taste. That's why Viceroy tastes rich, good, rewarding.

Any time you light up, ride in Zolvin. Make camp for the night. Now is the time when you say, Give your Viceroy smoke, it's got the taste, it's right. Ride anytime of the day.