Viceroy Cigarettes (commercial, 1960s)

Here's your trouble. Susan, try it now. We're back in business. How about some coffee? Sounds good. So you think we need a hope? That was a quick cigarette. Uh, no taste on by now. Here, try one of these.

Price for us, huh? What makes them so different? Got me. They always taste good. Taste never quits. This looks like a new model. Just get it? Yeah. You really know your machines. And you really know your cigarettes. This vice was good.

Taste never quits. If your cigarette runs out of taste, remember, biceroy after biceroy, king's size or... Extra length biceroy filter longs. Either size, the good taste never quits. All straining over 4,000 pounds. Mr. Taker away.

Then the biceroy's milk for the taste that's right. Right any time of the day. biceroy is the filter cigarette blended with natural flavor freshness to enrich and improve true tobacco taste. biceroy's got the taste that's right, right any time of the day.