Viceroy Cigarettes (commercial, 1960s)

caught the wind and the hand we flew. A season captain and I was his crew. They're sailing ahead, canvas set, time to relax. I said, cigarette, he said, thank you, friend, I want to be fair, but I've tried your brand and there's no taste there.

Now, vice-roy tastes the way you'd like a filter cigarette to taste. Not too strong, not too light. Vice-roy's got the taste that's right. I learned a lot that day at sea, sailing and biceroy are both for me.

Now if you smoke all seven leading filter brands, you'll find some too strong, some too light. But biceroy's got the filter for the taste that's right. Not too strong, not too light. Biceroy's got the taste that's right.

That's right, smoke biceroy, for the taste that's right.