Spring Menthol Cigarettes (commercial, 1959)

announcing spring filter cigarette, the new kind of cigarette which air conditions the smoke for the lightest, cleanest, coolest taste possible today. Spring! Look, an amazing electronic process, creates hundreds of microscopic openings in the paper of each spring filter cigarette.

Through these openings, clean, fresh air flows into the tobacco, and air conditions the smoke as it passes through. So you get the lightest, cleanest, coolest taste possible in smoking today. Suddenly, it's spring. And everywhere you look, Kathy smokers are enjoying a new kind of filter cigarette.

Spring filter cigarette, the cigarette which air conditions the smoke in the smart white king-sized pack with blue and green stripes at popular price. Spring, filter, cigarette. Just a wisp of milk all for soothing taste.