Schlitz Beer (commercial, 1950s)

doing what you want to do outdoors under the sun. This is the fun of living. Have fun. Have Schlitz, one of life's most refreshing pleasures. It's brewed with just the kiss of the hops. When you water beer, ask for Schlitz.

Move up to quality. Move up to shit. The beer that made Milwaukee famous. I have a little experiment for you. Listen, that the reproduction is just fair. You're only hearing the mid-range frequencies.

Now listen. Same music. Only beautifully reproduced. True high fidelity. Thanks Paul. If that tie gets any louder, I won't be able to hear a thing. High fidelity gives a clue to the flavor of beer.

When you drink a mid-range beer, you miss the overtones of flavor, and maybe even a little harshness, people say. Just don't get that full range flavor you do with strips. Hops, used sparingly, is a secret of strips harmonics.

It's light, delicate, and it's all here. Join me.