Old Style Beer (commercial, 1950s)

Fishing is a great sport. Especially if they bite. Catch them by the dozen. Wanna free sight when they're sounding steady. And the moon shines clear. Sharpen up your appetite. Get the light ideas. Get the light idea.

Go get the light idea. Sing out Hello, Melo Jack's little darling. Darling. You're the beer for me. I know that you'll agree. Hello, Melo Jack's little darling. Darling. That's the light I feel, yes, sir.

Take a good look at a glass of jacks. The snowy, creamy head, the sparkling mellow brew, that light, light jacks. Try a glass of jacks beer. The difference is perfectly clear. Mm-mm. That's the light I do.

The right I do. Get the light I do. Drink mellow jacks beer.