Valentine Beer (commercial, 1960s)

Who is the A-L-man? Who can he be? Is Eugene Burdick best-selling novelist, marine explorer, A-L-man? Ballantine A-L-man, naturally. How does he describe a Ballantine A-L? Six words. Boulder, Keener, more to the point. In his book there's only one A-L.

Ballantine. Brewed to a costlier superior true A-L formula. No wonder it's the choice of three out of four A-L-men among all national brands. Let Valentine make an ail man out of you. What do you say?

Who is the ail man? He could be you. On that one the thirst for a manly or true. Three out of four men. Every time, choose the boulder keeter tasting ale. Valentine.