Pabst Blue Ribbon (commercial, 1970s-80s)

We wanted you to appreciate the bold taste of cold filtered, perhaps genuine draft and bright refreshing, perhaps light. So we made the first ever Scratch and sniff commercial. We figure if you scratch the box and experience the aroma, you'll hear us when we say, if you can't taste the difference, why pay the difference?

But we didn't find out until after we shot the film that technology hasn't yet made this possible. Sorry. We hope you'll try perhaps genuine draft and perhaps light anyway. Thanks.