1957 Ford Retractable (commercial, 1957)

Well, this is it sir the newest board of them all the retractable hardtop What do you mean retractable hardtop is an open convertible isn't it the top is inside the trunk sir? Oh, you mean a steel top exactly a steel top. Why don't you get in and raise the top yourself? Yeah?

I'll do it dear. You just stand and watch honey. I'm demanding that family. Let me do it You don't have to be a man to do it anyone can do it Lucy, honey, look, you know how to think ice cubes are a refrigerator, but they say no don't be able to complicate them at Henry, women just don't understand it.

Hey Lucy, we're on the brakes, the truck is open. Just be calm, dear. It's all right, sir, you see, it's all automatic. When you press the roof control, the rear deck lid sweeps up, the roof rises out of the truck, swings up, watch it now.

And finally, set screws automatically lock the roof to the windshield. From an open convertible with room inside for a weekend's worth of luggage to a hard top all on a matter of seconds. Well you can't make the carpal plan to purchase the one so you don't take care of it.

Oh, I mean, well you don't take care of it. What did he say? I don't know, but I think the gleam in his eye means you're getting through to him. Isn't it wonderful, honey? I like to put the top down, may I?

Well, there is no right. All right. Some men are just like little boys when it comes to a new floor. Yeah, well, I know, but move over. Let me go. You've just witnessed the happiest revolution in motoring pleasure that ever took place.