1954 DeSoto (commercial, 1954)

That means our second couple Shirley Lestel and her partner Charles Sandoval with $230 in just one moment get the chance of the DeSoto Plymouth $3,000 question. Before they come back, George, I want you to give our friends the word on the Groucho Special Use Car Campaign.

The Groucho Special Campaign is a tremendous success. Friends, take a good look at this sticker. So many people have gone to their DeSoto Plymouth dealer for a good use car and said Groucho sent me that your DeSoto Plymouth dealer is doing something extra for Groucho's fans.

He's taken the best used car bargains he has and put this sticker on the windshield, marking the car a Groucho special. These Groucho specials are unusually good cars, especially priced to make them the hottest values in town.

You see the overwhelming popularity of the 1954 DeSoto means that your DeSoto Plymouth dealer has obtained some really great used cars in trade. Many of them are late model one owner cars. The very best will be the ones he selects as Groucho specials. So don't miss out on this great opportunity. Tomorrow first thing,

go to your De Soto Plymouth dealers and look for the used cars with this sticker, the Groucho special sticker, sign of a used car that's a really outstanding buy. There may be one that's just the car you've been looking for.

It's the Gracho Special Sticker, your dealer's way of showing you a real use car value. And when you drive in, tell them Gracho sent you.