DeSoto (commercial)

Well, here we are, and there's the car. The key word this year, Groucho, is style, sleek, taught modern style. This new De Soto's mighty fast-looking, eager, and new, and different. Designers talk about its taught-surging feel and look of power.

To you and me, it just looks like it wants to get out and travel. This is the smartest De Soto we have ever built. Longer, lower, and comfortably wider. Added inches give the car a long, slim, modern style that's new and different on the American scene.

Take a look at the new smooth slope of the low hood. The big, graceful new grill, headlights, bumpers, perfect examples of modern, smart style. Huge glass areas, front and rear. Of course, this year again, DeSoto offers you your choice of all full power assist features.

And hang on, this year for the first time, DeSoto offers you two great V8 models, the mighty Fire Dome V8, now raised to a full 185 horsepower and at a completely new low price. And the super powered Fire Flight V8, 200 horsepower worth of flashing automobile.

Fire dome or fire flight. DeSoto's really got it this year. See the 1955 DeSoto tomorrow at your DeSoto Plymouth dealer. Mrs.