Ivory Snow (commercial, 1960)

Hello, I'm Lorraine Alexander, registered nurse. I've taken care of lots of babies, all shapes and sizes, and one thing they all have in common is sensitive, tender skin that needs the protection of soft, safe clothes.

That's why so many mothers wash everything baby wears in ivory snow. Ivory snow is the safest possible washing product. It's all babies sing far softer than detergents can and freak from harsh deposits that can chase and rub.

Many baby wear manufacturers recommend Iver snow. For example, the makers of Red Star Birds Iver. This wonderful textured weave is extra-expertive. Keeps baby comfortable longer between changes. Red Star Birds Iver's are extra-spy too. And they stay that way with pure ivory snow.

So to keep everything baby wears softer, safer. Always use mild, gentle ivory snow.