Lucky Strike (commercial, 1955)

Light up the lucky. It's light up time. Be happy, go lucky. It's light up time. For the taste that you like. Light up the lucky strike. Relax. Ooh. It's light. The first cigarette of the day.

Man, how good that tastes. And if it's a lucky, it tastes even better. You know, luckies can be depended on for better taste because they're made of fine, naturally good tasting tobacco. tobacco that's toasted to taste even better.

Yes, it's toasted to taste better. Cleaner, fresher, smoother. So next time you get cigarettes, get better tasting Lucky Strike. For the tea that you like, light up the Lucky Strike. Right now. Light up and Lucky.

It's like...