Finesse Shampoo (commercial, 1952)

This is our regular commercial time, but tonight I'd like to read you something from Glamour Magazine. It's an article called The Doctor Does It Again, and quite naturally, the doctor is our own famous Dr. Jules Montignet.

Let me read you the first paragraph. Dr. Jules Montignet, famous as the originator of Stoppette's Bredioderant, has a new product, which promises to be as sensational as Stoppette. This latest addition is finesse flowing cream shampoo.

A gold-colored cream, highly concentrated, so that a little makes abundant lather. finesse removes dirt and excess oils from the surface of the heron scalp in one's sudzing. And finesse cleanses by floating action, tends to leave natural oils on heron scalp where they belong.

The result is clean hair, which retains its natural luster. The unique container for finesse is a molded unbreakable plastic that works with the bellows action like an accordion. Slide pressure on the sides of the bottle flows this new cream shampoo directly on the scalp.

The article goes on to explain how much time and effort Dr. Montignet has put into this wonderful new kind of shampoo. It is a sensational success and you'll know why the first time you use it.

As Clara magazine says, finesse flowing cream shampoo is available at cosmetic counters of drug and department stores throughout the country. If you haven't tried it yet, you have something wonderful to look forward to.