Mead Johnson (commercial)

The world is unfair to a dieter. Who can stay on a diet when this is all there is to eating? Now from the Edward Dalton Company comes today's new way to diet. Good measure, the world's first 300 calorie diet dinners.

Now you can actually eat full meals, like meat, potatoes, gravy, twice a day, and still lose as much weight as you would with the well-known liquid diets. Impossible, until now, the Edward Dalton company discovered how to control calories in full meals like beef stew, so each dinner is precisely 300 calories, as nutritionally complete as

on the air can be. Here's a diet not too steep to stick to. Eat an average breakfast. For lunch and dinner enjoy full meals of good measure beef stew, chicken with noodles, or chili concarni, and still lose as much weight as you would with the well-known liquid diets.

Dieters rejoice with good measure diet dinners.