Cap'n Crunch (commercial, 1969)

Thank you, C-Daw. And now for the finale of tonight's ship's concert, I, the great Horatio, will make Captain Crunch disappear. But you're Captain Crunch. Please, you're giving away the plot. Now, can I have a couple of volunteers from the audience?

I, I, Captain, have great Horatio. Good. Now observe. I fill these bowls with Captain Crunch cereal and say the magic words. Captain Crunch is sugar sweet with corn for crunch and oats for punch. And stay scrunchie even milk.

Those are magic words. See for yourself. The Captain Crunch has disappeared. Yay! Did you learn that trick from the stages of the East? No, from the folks at Quaker. They thought I was going to say some phony magic word like, Like, hella exam!