Winchester 73

Lux presents Hollywood. Lever Brothers Company, the makers of Lux Flakes, bring you the Lux Radio Theatre, starring James Stewart, Stephen McNally, and Julia Adams in Winchester 73. Ladies and gentlemen, your producer, Mr. William Kealy.

Here's from Hollywood, ladies and gentlemen. Tonight, we bring you the story of a rifle, the perfect one-in-a-thousand Winchester, known as the Winchester 73, so named because it was perfected in the year 1873. Now, just the story of a gun could be dreadfully dull. It is, after all, an inanimate object, until it is taken up in unlawful hands and becomes a deadly weapon.

Today we guard against the uncontrolled use of firearms, but in 1873, when we were intent on winning the West, a man's life often depended upon his ability to shoot, and therefore his gun was his most valuable possession. In tonight's suspenseful story we have James Stewart and Stephen McNally in their original roles, and co-starring in this outdoor drama from the Universal International

Studios is lovely Julia Adams. You know I received several letters lately from housewives who To say that when I first talked about new lux with color freshener, they doubted lux flakes could be improved upon.

But now that they've tried new lux, they're delighted because they find that new lux really does keep colors fresh and lovely longer. Now Winchester 73, starring James Stewart as Lynne McAdams, Stephen McNally as Dutch, and Julia Adams as Lola.

This is the story of the Winchester Rifle Model 1873, the gun that won the West. To cow man, outlaw, peace officer or soldier, the Winchester 73 was the most treasured possession. An Indian would sell his soul to own one.