Cheaper by the Dozen

Lux presents Hollywood. Leaver Brothers Company, the makers of Lux Flakes, bring you the Lux Radio Theater, starring Pifton Webb in Cheaper by the Doesn't. Ladies and gentlemen, your producer, Mr. William Keel. Weeding from Hollywood, ladies and gentlemen.

A few moments ago, I finished my day's work out at Warner Brothers Studio, where I'm making a picture involving three babies, aged one month, three months, and six months, all of which I mention because I now have a slight idea of what the husband and wife in tonight's play must have thought when they decided to have twelve children. I imagine almost anyone

who grew up in a family of twelve children would have enough material to write a book, and that's just what Frank Gilbert Jr. and Ernestine Gilbert Carey did. producing a best-selling novel and our play for tonight, cheaper by the dozen.

Of course, it takes quite a talented actor to play the role of father to twelve children, so naturally 20th century Fox cast Clifton Web in the part, and we too are delighted to star the very sophisticated Mr. Web in this charming family story tonight.

As you will discover in our play, it takes efficiency and careful management to rear a dozen children. And of course we recommend Lux flakes. And now you'll discover Lux flakes are even more wonderful when you try the new Lux with color freshness. Now the curtain rises, armed cheaper by the dozen, starting flipped and wed as

Frank Gildrith. The story of my family. But first and foremost, the story of my father and my mother. Dad, Frank Bunker-Gillbrith, was an industrial engineer, an efficiency expert, a man who showed industry how to save time.