The Plainsman

Hollywood California Monday May 31st. The Lux Radio Theater presents Frederick March and Gene Arthur in The Plainsman. Lux presents Hollywood. The makers of Lux's toilet soap appreciate the enthusiasm you have shown for this fine duty care used by 9 out of 10 Hollywood stars.

It is your regular purchase of Lux's toilet soap that enables us to bring you this program. Our stars tonight are Frederick March, Gene Arthur, Porter Hall, Joan Fontaine and Paul Harvey. Our guest, Sidney Skolsky, famed for his reports from the Hollywood news front, and Marie Osborn, Ginger Rogers Standy.

Our producer, Cecil B. DeMille, our conductor, Lewis Silver. From our theatre on Hollywood Boulevard, we greet you all to another hour in the Lux Radio Theater. Lux toilet soap is Snow White, pure mild. It couldn't be a better soap if it cost a dollar a cake.

It has active laugher that removes cosmetics thoroughly. Guards against the little blemishes, doneness, and large pores that mean cosmetic skin. May I read you a typical letter from an enthusiastic member of our listening audience.

I've had so much enjoyment from the Lux Radio Theatre that I'm enclosing these Lux Toilet Soap wrappers just as a proof of my loyalty to your fine product. I've used Lux Toilet Soaps since I first started to college and found out that Lux was the soap that most of my sorority sisters were using.

Now that I'm married and my husband and I travel almost constantly, I'm especially grateful for Lux's toilet soap. It gets off the travel dust gently and thoroughly, cares perfectly for my sensitive skin. And now, our producer, ladies and gentlemen, Mr. Cecil P. Jamill!