Reap the Wild Wind

Lux presents Hollywood. The Lux Radio Theatre brings you Ray Milan and Paulette Goddard in Reef the Wild Wind with John Carradine. Ladies and gentlemen, your producer, Mr. Cecil B. DeMille.

Greetings from Hollywood, ladies and gentlemen. All drama is not staged by man. What earthly showman can match the suspense of a storm at sea? Of a hurricane tossing trees like matches? matches for the blinding flash of a lighting bolt. Nature on the loose has a terrible power and a terrible beauty. It's some of this that I tried to capture on the screen and reap

the wild wind. Because this powerful, love and adventure story adapted from the Saturday evening post-novel is also a saga of man's unending contest with the forces of nature. The fine acting of Ray Milan and Paulette Goddard accounted for a good deal of the success of of this picture, this paramount work.

And tonight, they costar in the Luxe Radio Theater. Suppose you were the casting director on a picture like this and I called you in and said, we'll need a hundred beautiful girls for the scene we're shooting tomorrow morning.

That's a pretty tall order, even in a place where so many girls know about Luxe toilet soap. How would you go about choosing the hundred girls? Would you pick a hundred blondes or a hundred brunettes or a hundred with blue eyes?

I don't think so. They should represent all types of beauty. And if they're going before my camera, there's one thing they'd all have to have, and that's a beautiful complexion. Lux toilets are points in that direction, and millions of women are on the right road.