Fifth Avenue Girl

Lux presents Hollywood. Lux radio theatre brings you Ginger Rogers, Edward Arnold, John Howard, and John Perry in Fifth Avenue Girl. Ladies and gentlemen, your producer, Mr. Cecil B. Demille. Greetings from Hollywood, ladies and gentlemen.

One way of staying out of trouble is to follow this rule. Don't give advice when you're asked for it. And never, under any conditions, lend a helping hand to a stranger. You'll never be misunderstood, but you'll never have any friends, and you'll probably lead a very dull and useless life.

Or play tonight's Fifth Avenue Girl, is the story of a young lady who left that rule behind her on a lonely park bench one day, got into all kinds of trouble, one friend's influenced people, fell in love, and lived happily ever after.

The young lady is played by Ginger Rogers, who created Fifth Avenue Girl in the RKO picture to the delight of the whole country. In fact, our performance in that picture is one of the very good reasons why RKO bought Kitty Foyle, which Ginger has just finished.

With Ginger tonight, you'll hear Edward Arnold in the kind of part that made him famous, a tycoon of industry. John Howard plays his son and Joan Perry, his daughter. Together they constitute a family called the Bordens, a family with too much money but enough courage to make up for it.

And Ginger is the guardian angel who pulls them back from such disasters as divorce, bankruptcy, and unrequited love. Last week I mentioned a problem that confronts the studio wardrobe department when a musical picture is being made.

But I've discovered that the problem is much greater when the picture is in color. The solution, however, is the same, locks flakes. In making a picture like Northwest Mounted Police in Technicolor, a costume must be kept the same shade through many hard weeks of production. Of course, so far as washable costumes are concerned, that assignment goes to luck's flakes. It certainly plays a star