You Cant Take It With You

Lux presents Hollywood. Lux Radio Theatre presents You Can't Take It With You, with an all-star cast headed by Edward Arnold, Walter Connolly, Fay Ray, Robert Cummings, Netta Herrigan and Lee Patrick. Ladies and gentlemen, your producer, Mr. Cecil B. Demille.

Greetings from Hollywood, ladies and gentlemen. This is a special occasion for us. Just five years ago this week, the curtain went up for the first time in the Lux Radio Theatre. And one of the most gratifying things to me is our box office report.

Unlike most theaters, our box office is not situated in front of the building with one ticket seller. But in every city and town throughout the country, with thousands of ticket sellers, in every store where you buy a Luxe toilet soap, it's your loyal purchase of our product that raises the curtain each week in this theater.

And it's all made possible by the exceptional quality of Luxe toilet soap. Mr. Rurik has a letter on this subject that I think you'd like to hear. It says, dear Mr. DeMille, we are all loyal to you, to the Lux Radio Theatre and to Lux Toiletsoap.

I, for one, purchased Lux Toiletsoap at first as a thank you for the Lux Radio Theatre, so the theatre might be continued. But, just as you've told us, the quality of the product is so outstanding that I am now writing to tell you that I wouldn't think of doing without my Lux Toiletsoap.

It's a grand help for a woman who wants to keep her complexion as attractive as possible, and it certainly makes a grand bath soap. And special thanks to you, Mr. DeMille, for you can't take it with you.