Up Pops the Devil

From Hollywood, California, the Lux Radio Theater presents Red McMurray and Madge Evans in Up Pops the Devil. Lux presents Hollywood, or perhaps I should say you present Hollywood, for your loyalty to our products makes this program possible.

Heading tonight's presentation are Fred McMurray and Madge Evans, our guest, Jimmy Starr, a screen columnist, and Howard Greer, internationally famous dress designer. Our music is directed by Lewis Silvers, While the entire production is under the personal direction of Hollywood's most eminent personality, ladies and gentlemen, Mr. Cecil P. DeMille.

Greetings from Hollywood, ladies and gentlemen. For years, the motion picture business has had its unwritten laws, an invisible code authored by experience and enforced by tradition. For example, it's become almost dogma, that if a film isn't an immediate success, it never will be, that the public will stay away from pictures about religion or Hollywood,

that anyone achieving success in Western films will fail in all other kinds, that a star who is slipped can never stage a comeback, that no one famous as a child can never duplicate that fame as an adult.

The exceptions to all, but the last unwritten law, have been many. But the only girl I know, renowned as a child and again as a leading woman, is Madge Evans. In films since she was three years old, her star has never waned.

So born of English parents, a world-themed artist, not long ago, termed her the typical American girl, which in her case means a girl with ash blond hair and grey green eyes, who weighs 116 pounds, owns three dogs, and reads and walks for recreation.

We here match tonight as Anne Merrick, and Fredrick Murray as Steve, her husband. Fred is dividing his time these days between Paramount Studio, where he's playing opposite Carol Lombard in true confession, and the home, which he's recently purchased in Brentwood Heights.