The Meek Mr. Murch

Standard of California on behalf of independent chevron gas stations and standard stations throughout the west invite you to let George do it. Another adventure of George Valentine. Personal notice. Danger is my stock and trade.

If it's too hot for you to handle and far off the beaten track you got a job for me, George Valentine. Right full details. My dear sir, if you're a movie-goer at all you must know me, Peter Murch.

The small, ineffectual man, everyone laughs at as soon as he appears on the screen. But there's nothing humorous about my present dilemma. After thirty years I'm to be starred in my next picture. But unless you can help me, I'll have to say no to this dream of a lifetime.

This is hard to explain in so many words. But if you'll meet me at the farm food vegetarian restaurant at one o'clock today, I'll explain everything. Signed, urgently, Peter Murch. Oh sure, Brooksie. You know, that gnome-like character from the movies?

Oh, Casper milk toast himself. That's the guy. The hand-pecked little man who puts galoshes over his rubbers when it rains. George Valentine, maker of stars. Hey, I wonder how I fit into this. Well, I can't wait to find out.

Well, then, on a Mr. Merch. Oh, but just one thing, George. Yeah, what's that, Angel? Well, if we have to have lunch at a vegetarian restaurant, could we stop off for a hamburger first? Veggie burgers.

I insist we have veggie burgers for lunch. Veggie burgers? Yes, indeed, Miss Brooks. And if I didn't tell you, you wouldn't know they were made of nuts and choice legumes. P.E.S.B.E. Yeah, I'm sure they're gonna be real tasty.