opens his swimming pool - goes to the dentist

Lucky Strike presents the Jack Benny program. But first, here's an important message from the National Tobacco Tax Research Council. Ever stop to think that you cigarette smokers help deliver the United States mail? Fact. The post office has an annual deficit of about $600 million.

But you cigarette smokers contribute over three times that deficit in cigarette taxes. Yes, out of every cigarette pack you buy, the federal government takes eight cents a pack. At most state and local governments take three or four cents more.

That's better than a 50% tax on every cigarette you smoke. Yes, when you buy cigarettes, over half your packs go for tax. And now the Jack Benny program presented by Lucky Strike. Do you do that, do that, do that, do that, do that, do that.

Be happy, go lucky, be happy, get better, taste, be happy, go lucky, get better, taste today. Friends, tear and compare. See for yourself that luckies are made better to taste better. From a newly opened pack, take a cigarette made by any other manufacturer.

Carefully tear a thin strip of paper straight down the seam from end to end and gently remove the tobacco, in tearing be sure not to loosen or dig into the tobacco. Now, do exactly the same with a lucky strike.

Then, compare. Some cigarettes are too loosely packed, some even fall apart. But look at that lucky. See how it stays together, a perfect cylinder, a fine mild tobacco. Now what does this mean to you as a smoker?

It means exactly this. Because you're lucky is so round and firm and fully packed, you avoid annoying loose ends that spoil the taste, hot spots that burn harsh and dry. Because you're lucky as long strands of fresh, clean, good tasting tobacco, it burns evenly, smoked, smooth and mild.