Broadcast from San Diego - Jack relates his Naval career

Lucky Strike presents the Jack Benny program. But first, here's an important message from the National Tobacco Tax Research Council. Last fiscal year, Uncle Sam did pretty well in balancing the national budget. After paying all expenses, he had a neat $3.5 billion left over in the surplus kitty.

You cigarette smokers helped to sweeten that kitty by contributing over $1.5 billion in federal cigarette taxes. Yes, every time you buy a pack of cigarettes, you give the federal government $0.08. and most of you get three or four since more to city and state governments.

That adds up to better than a 50% tax. Remember in buying cigarettes, over half your packs go for a tax. And now the Jack Benny program presented by Lucky Strike. MUSIC Be happy, go lucky, be happy, get better, taste, be happy, go lucky, get better, taste today.

Friends, tear and compare. See for yourself that Lucky's are made better to taste better. From a newly opened pack, take a cigarette made by any other manufacturer. Carefully tear a thin strip of paper straight down the seam from end to end.

And gently remove the tobacco. In tearing, be sure not to loosen or dig into the tobacco. Now do exactly the same with a Lucky Strike. Then compare. Some cigarettes are too loosely packed. Some even fall apart.

But look at that lucky. See how it stays together, a perfect cylinder of fine, mild tobacco. Now what does this mean to you as a smoker? It means exactly this. Because your lucky is round and firm and fully packed, you avoid an owing loose ends that spoil the taste.

Hot spots that burn harsh and dry. Because you're lucky as long strands of fresh clean good tasting tobacco, it burns evenly. evenly smoked smooth and mild. Yes, tear and compare. Prove to yourself that luckies are made better to taste better. Then make your next carton, Lucky Strike.