All Hands on Deck - broadcast from San Diego Naval Base

Lucky Strike presents the Jack Benny program. But first, here's an important message from the National Tobacco Tax Research Council. Everyone likes to talk about the high-taxisy bays, but you cigarette smokers have a right to do some special fancy talk in yourself, because you cigarette smokers give nearly $2 billion a year in cigarette taxes.

Every time you buy cigarettes, you give your federal government $0.08 a pack, and most of you give free a $0.04 more to city and state governments. That adds up to better than a 50% tax on every cigarette you smoke.

Yes, in buying cigarettes, over half your packs, go for a tax. And now the Jack Benny program, transcribed, presented by Lucky Strike. Do you do that, do that, do that, do that, do that, do that, do that, do that, do that.

It be happy, go lucky, be happy, get better, taste me happy, go lucky, get better, taste today. Friends, tear and compare. See for yourself that luckies are made better to taste better. From a newly opened pack, take a cigarette made by any other manufacturer.

Carefully tear a thin strip of paper straight down the seam from end to end and gently remove the tobacco, in tearing be sure not to loosen or dig into the tobacco. Now do exactly the same with a lucky strike.

Then compare. Some cigarettes are too loosely packed. Some even fall apart. But look at that lucky. See how it stays together, a perfect cylinder of fine mild tobacco. Now what does this mean to you as a smoker?

It means exactly this, because you're lucky you're so round and firm and fully packed, You avoid annoying loose ends that spoil the taste. Hot spots that burn harsh and dry. Because you're lucky as long strands of fresh, clean, good tasting tobacco, it burns evenly, smoke smooth and mild.