buys a new suit for his publicity tour

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Ladies and gentlemen, it isn't often that our star goes out on a personal appearance tour. But having decided to go, a lot of preparations have to be made. At the moment, Jack is in conference with Steve Bradley, his publicity man.

Yes, sir, Benny, this is the greatest idea I've ever had. You just listen to me and we'll pack every theater from the sunkish shores of California to the rockbound coast of Maine. But Steve... Why don't I do you hand me that phone out of the posters right now?

We'll have billboards all over the country! But Steve... Look, Steve, look, I've never been billed that way before. Jack Benny, the platinum ball of fire. I mean, it's ridiculous. I've never worked with fans or balloons.