Guest Bob Hope - broadcast from Palm Springs

The Jaq Benny Program, presented by Lucky Strike. Scientific tests prove Lucky Strike is milder than any other principal brand of cigarettes. Scientific tests prove Lucky Strike is milder than any other principal brand of cigarettes.

That fact is verified by an independent consulting laboratory with more than fifteen years experience in cigarette research. The report from the consulting laboratory stated, based on our analytical findings, it is our opinion that Lucky Strike cigarettes are the mildest of the six major brands tested.

And no wonder Lucky Strike cigarettes have been proved milder. For years Lucky Strike has conducted a unique and vast program in research, in quality controls and manufacturing methods. And today, tomorrow always, LS MFT, LS MFT Lucky Strike means Fine tobacco. Fine, light, naturally mild tobacco with smoothness and mildness and never a rough puff.

So light up a lucky. Prove to yourself what scientific tests prove. Lucky strike is milder than any other principal brand of cigarettes. Let your own taste and throat be the judge. For smoothness and mildness, there's never a rough puff and a lucky strike.

palm springs california the lucky strike program starring jack benny with very limited to the house Rochester dynasty here's really done yes ladies and gentlemen here we are in palm springs and the start of our show is in this desert resort incognito he put starch in his two-pays so it would look like cactus

and here he is jack benny thank you thank you along and this is jack benny talking and don hasn't been exciting here in Palm Springs these last few days. Especially yesterday when everybody was dressed up in their western outfits and they had that big parade down the main street. I felt so proud sitting up on that horse. Well Jack I saw