Broadcast from New York, New York - the Heart Fund

The Jack Benny program, presented by Lucky Strike. Let your own taste and throat be the judge, or smoothness and mildness. There's never a rough puff in a Lucky Strike, or smoothness and mildness. There's never a rough puff in a Lucky Strike.

Yes, let your own taste and throat be the judge. For smoothness and mildness, there's never a rough puff in a Lucky Strike. And that's because L.S. M.F.T. L.S. M.F.T. Lucky Strike means fine tobacco, fine light, naturally mild tobacco that gives you smoothness and mildness in every lucky you smoke.

And no wonder for years, Lucky Strike has maintained the largest and most complete cigarette research laboratory in America. Tobacco has analyzed both before and after it has bought. Yes, prior to the auctions, the buyers for Lucky Strike send sample leaves from all tobacco growing areas to the great Lucky Strike Research Laboratory in Richmond, Virginia for scientific analysis

to help determine which tobaccos are really fine, light, naturally mild. And this is only one phase of the constant year-round research program that makes possible the unconditional guarantee you find on every pack. In all sincerity, we ask you to check the cigarette you're now smoking.

We assure you that among all leading brands, only the makers of Lucky Strike put a guarantee on the pack. So smoke a lucky and then let your own taste and throat be the judge. For smoothness and mildness there's never a rough puff in a lucky strike.

So round, so firm, so fully packed, so free and easy on the draw. Make your next carton lucky strike. The Lucky Strike program starring Jack Penny with Mary Livingston, Phil Harris, Rochester, Dennis Day, and yours truly, Don Wilson.