From Ritz In NYC - Rochester Is Missing

J.D. Kavck. Oooooh! The Jello program coming to you from the Ritz Theatre in New York City starring Jack Benny with Barry Livingston, Phil Harris, Dennis Dain-Yours, Truly Don Wilson. The orchestra opens a program with Cheerio.

Ladies and gentlemen, if I seem to be just a bit excited tonight please forgive me because Jack and I just got our first glance at a wonderful new recipe book that the General Foods people have been working on for the past year and a half.

It's called The Calendar of Desserts, and friends, this calendar of desserts is the most most attractive, most convenient, most exciting book of recipes ever introduced on the air. In all our seven years of broadcasting, we've never offered you jello listeners or recipe book of any kind. Frankly, we wanted to wait until we had something really outstanding,

and the calendar of desserts is it. It's not just a small booklet that you'll use maybe a time or two, but a recipe book designed to be used every single day of the year. With The Grand Desert suggestion for every day from January to December, charmingly illustrated and cleverly arranged for rapid reference.

Just name the day and presto this convenient calendar names the dessert. There are 365 different ideas for all kinds of desserts including pastries, puddings, cakes, cookies, and of course dozens of delightful jello desserts too.

All of you I know will want this well calendar of desserts and we've made it easy to get. We send your name and address to Jack Benny, Carof General Foods, Battle Creek, Michigan, in closing 10 cents in Kwanter Stamps.

Write for your copy of this new handy calendar of desserts tonight if possible, tomorrow, sure. You're all played by the orchestra.