So Big

Remember a hallmark card when you carry enough to send the very best. Tonight from Hollywood, the makers of Hallmark greeting cards bring you Virginia Bruce in Edna Ferber's So Big on the Hallmark Playhouse. Each week Hallmark will bring you Hollywood's greatest stars in outstanding stories chosen by one of the world's best known authors.

They distinguish novelist Mr. James Hilton. Good evening ladies and gentlemen, this is James Hilton. Tonight on our Hallmark Playhouse we present another story by an author whose works have proved increasingly popular on our Thursday night shows, and I mean Edna Fürber, whose colorful and romantic stories of American life have lost none of their appeal.

Our choice for dramatization tonight is that grand novel so big, a story of the Middle West back in the ages. It's particularly noteworthy for its portrayal of a woman in whom strengths of character and charm are well combined.

And for this reason you'll doubt to disagree with me that it's appropriate to have in the starting role that fine actress Virginia Bruce. And now, Frank Oss, how about a word from you? There are hallmark cards for every memorable occasion on your calendar, for birthdays, anniversaries, holidays.

Yes, for every occasion that calls for remembrance for a friendly greeting, a word of good cheer, and expression of sympathy. There is a hallmark card that says just what you want to say, the way you want to say it.

that identifying hallmark on the back that says you care enough to send the very best. Now hallmark playhouse presenting Edna Ferber's so big starring Virginia Bruce. Sometimes they say to me, you must get lonely sitting there alone before your fire through the long winter evenings, but they don't realize how many old friends sit beside me.