August Heat

Remember a hallmark card when you carry up to send the very best From Hollywood the makers of hallmark reading cards bring you Fred Macmurray in WF parties office Each week home mark will bring you Hollywood's biggest stars and outstanding stories chosen by one of the world's best known authors They distinguish novelist Mr. James Hilton

Good evening, ladies and gentlemen. This is James Hilton. Tonight on our Hallmark Playhouse, we are justly proud to present a dramatization of WF Harvey's extraordinary tale, August Heat. Originally, the look out of the story was in England, but since many of you are more familiar with New York, we have taken the liberty of transferring it there. I wonder

how many of you can remember the August Heat in New York this year. The hordes of people with only one thought in mind, somewhere there must be a relief from the terrific heat. And when relief can't be found, this heat can become maddening, and then anything can happen.

Our rather unemotional story takes place on such a day, and for our star we are fortunate in need to have Fred McMurray. And now, before we begin August Heat, here's Frank Goss, who has a few words about Hallmark.

Thank you, Mr. Houghton. There are Hallmark cards for every memorable occasion on your calendar. For birthdays, anniversaries, holidays. Yes, for every occasion that calls for remembrance, for a friendly greeting who would a good cheer, an expression of sympathy.

There is a hallmark called that says just what you want to say, the way you want to say it. And that identifying hallmark on the back, well, that says you cared enough to send the very best.