Guy Lombardo

C-4-L-G-A-T-T, Colgate Presents News Real! With the Colgate Shapecreme Sports News Real! Bill, sir, and the Colgate Shape Demand is on! Take his advice and you'll look in, you'll get a shape that's moving clean, you'll be a Colgate brush, but...

Good evening, ladies and gentlemen, this is Bill, sir, and bringing you the 341st edition of the Colgate Shapecreme Sports News Real! Featuring strange and fantastic stories, some that are legends, others mere hearsay, but also interesting, we'd like to pass them along to you!

Our guest tonight is the famous orchestra leader, Guy Lombardo! But before we bring you Guy Lombardo in person, let's begin with... with? Real one. Snapshot of a sharpshooter. He's Joe Laptic, St. John's famous basketball coach. Joe Laptic is a genius at spotting championship material. So naturally, he heads for Colgate Brushless Shave Cream, the Shave Creamer Champion. For Joe Laptic says, Colgate Brushless is the

first brushless cream I ever tried that seemed made for my combination of tough beard and tender skin. Colgate Brushless has speeded up my shaving routine. Thanks for getting me on your Colgate Brushless shaving team.

Signed, Joe Laptek. Thanks, Joe. Colgate Brushless is the light fluffy shade cream made especially for men with wiry whiskers and tender skin. It doesn't dry out of stays moist and active. Soften your beard, let your razor shave smooth and clean without a snag or a pull.

And at the finish, since Colgate Brushless is light and fluffy and not greasy or heavy, it rinses off fast. Look, man, here's my offer. Try Colgate Brushless, shade cream. And if you don't agree, just send the top of the carton to me.