Joey with Monty Montana

The Bakers of Weber's Bread present your all-star Western Theatre. Rifting along, singing a song, comes your all-star Western Theatre, starring America's great Western singers, Foy Willing and the writers of the Purple Sage, who play host to the star of Brodios from Cheyenne, the Phoenix, Monty Montana.

But now, the writers of the Purple Sage. This is the place you wanted to put in a word or two. Well that's right, Terry. There's not only lively action in our western songs, but romance and tenderness too.

I'm thinking of one that started in Missouri and spread not only through the west, but all over the world. A song is well known to the young folks of the day, and it was to their grand folks.

It's a Missouri war, and we'd like to thank it for you now. The chalet in the... Thousands of head of cattle roamed the open range, and the cop-hunchers were busy gents.

Their work was hard, the hours spent in the saddle were long, and for the most part their pay was small. But most of them didn't mind as long as the foreman was congenial and the food at the ranch house good.

Today, most westerners are still congenial, and they still like good food. And that's one of the reasons why Weber's bread is so popular throughout Southern California. It's good bread. It's well mixed and well baked. And it's golden brown crust, firm even texture and distinctive flavor make it equally good for morning toast, noon day sandwiches and evening

dinner. Yes, that good Weber's Bread really hits the spot. Buy Weber's Bread the next time you go marketing. The entire family will like it because Weber's Bread is good bread. Look for it in the familiar blue gingham wrapper.